Meet the Co-founder

Javaid Noori, is a renowned jewellery designer and teacher with over 27 years of experience in the industry. Born in Kabul, Javaid developed a passion for jewellery making as a teenager and went on to establish his own manufacturing company in 1993. His exquisite designs quickly gained recognition and respect within the industry, with famous jewellery brands such as Pippa Small, Monsoon, Kate Spade, and Sima Vaziry seeking his expertise and collaboration.
Javaid's passion for sharing his knowledge and skills led him to teach and mentor over 600 students in the field of gold and jewellery making. He also actively promoted women's rights to education and independence, conducting free activities to help women and girls in their job search and education. Javaid's facility employed over 100 artisans, including 32 female artisans, further demonstrating his commitment to empowering women in the industry.
His dedication to the craft led him to author two scientific books on gemstones and jewellery that were published by Kabul University. Unfortunately, due to conflict and uncertainty in his homeland, Javaid was forced to flee Kabul in December 2022 which led to closure of his facility. Despite the challenges he faced, his commitment towards betterment of his community remained undiminished, leading him to collaborate with Orah Jewels to launch OMID.
OMID is a jewellery brand that not only produces stunning handmade pieces with Afghan gemstones but also provides job opportunities and training for Afghan refugees. By empowering refugees to become skilled artisans, OMID enables them to earn a living and build a better future.
Javaid's signature style is rooted in his Afghan heritage, incorporating rough rubies, emeralds, and the world-renowned Afghan Lapis lazuli into his designs. Each piece he creates reflects the cultural heritage of the Afghan people, showcasing the unique and natural beauty of rough gemstones. Through his work, Javaid preserves an important cultural tradition and creates opportunities for Afghan women and refugees to thrive.